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FAQ
1. What makes LGI special and why should we trust you?
2. What is the benefit of outsourcing?
3. Prospecting is something our existing sales team is doing wouldn't this confuse that effort?
4. Our sales team generates enough leads, why would we use another firm?
5. What is your typical cycle to see results?
6. How many prospects do you generate through your program?
7. Why should I trust my customer with you?
8. How can you provide the same quality as people that we hire and train?
9. Can't I just hire telemarketers to do the same thing?
10. Can't I just buy a list? There seem to be lots available.
11. What separates LGI from other call centers and telemarketing operations?
12. Does LGI give back to the community?



1. What makes LGI special and why should we trust you?

We never ask prospective clients to just believe in our abilities. We go to a lot of trouble on providing detailed references. What makes us special is simple, we use proprietary analytical and proven implementation processes to make it happen and our successes can be verified with our past clients. Most importantly we back it up with our Code of Performance and a Results Guarantee.


2. What is the benefit of outsourcing?

Utilizing LGI for targeted telemarketing programs is an excellent way to preserve operating capital. Rather than taking on more overhead our clients use our team to attack specific programs or opportunities that could be seasonal in nature. Using an outsourced company like LGI gives you speed and flexibility to respond to market conditions without distracting other dedicated resources. When everyone is focused on their core competency you get a winning program.


3. Prospecting is something our existing sales team is doing wouldn't this confuse that effort?

Actually it is usually just the reverse. By creating specific focus for the sales team on closing qualified prospects the process becomes more efficient. As you know the complete sales cycle is an involved process by focusing specific talents on where they can get the best results, the overall return is increased.


4. Our sales team generates enough leads, why would we use another firm?

If that were the case then you wouldn't be reading this web site. There are many programs that we employ for clients that supplement or add to existing revenue generation. In many cases there have been initiatives to re-visit, cancelled customers, product or service deployment in a new market, programs that have sat on the drawing board that we are able to breathe life into by not re-directing internal resources from what they should be focused on. We actually have yet to meet a client that did not want to improve their sales.


5. What is your typical cycle to see results?

Each program is unique for obvious reasons. Is this a new market or an established vertical into which a new product is being introduced? There are many things that determine the timeline, but we work out the measurable milestones ahead of time so we have an accurate gauge at agreed points such as 30-60-90 days to determine the effectiveness of the campaign. What we will ask is "are you ready for success?" while we strive to generate the maximum return we also ensure that we are ready to capitalize on the prospects generated. In our mind it is not a successful campaign to just generate prospects if the conversion infrastructure cannot service the volume.


6. How many prospects do you generate through your program?

We usually answer that with "How many do you need?" This is the critical part of our strategic planning process in developing a successful campaign. We will take into account historical closing ratios, length of sales cycle, average contribution per sale, historical cost to acquire the customer among other things. Is this a new product launch? Is it a campaign to re-capture customers? Once we have a proper understanding we will then deliver a plan that accomplishes the objectives of the overall sales campaign.


7. Why should I trust my customer with you?

Quite frankly, because the only way we continue to build business is on the success of our existing clients. We have built our business on providing a positive experience for our client's customers and aligning our delivery with your expectations.


8. How can you provide the same quality as people that we hire and train?

First we are glad you asked this question because it means we are on the same page. When we put together a team they are a complete extension of your sales force, we don't just give people a script, they will be educated on your company history, your values, and your culture. They will go through an extensive program that requires rehearsal and passing a "dry run" before they will ever get to interact with a live customer. You will be 100% confident that your company will be represented the way you want it to be represented.


9. Can't I just hire telemarketers to do the same thing?

With all do respect - because you are not in the business of creating telemarketing campaigns, your core competency is the marketing and delivery of your product or service, ours is putting together strategic telemarketing campaigns, creating hiring and training programs specific to the project at hand. We've been doing it for 19 years.


10. Can't I just buy a list? There seem to be lots available.

You bet there are all kinds - you can even get them off the internet without having to talk to a live person. We have been purchasing lists for 19 years and have developed stringent criteria for ensuring that the lists we acquire are specific to the goals of the program. Like anything else in business there is far more than meets the eye to getting value out of a list and definitely a case of "you get what you pay for". Remove some of the risk by letting the experts get you the right target market to talk to.


11. What separates LGI from other call centers and telemarketing operations?

We have 19 years business-to-business telemarketing experience. If you have ever received a call from a Telemarketer at home those ARE NOT the people we have working for us. Our employees have business conversations with business people all day long. LGI staff has business conversations with prospects, not reading off scripts like typical business to consumer call centers. Our people know how to perform a thorough needs analysis and represent our clients' solutions, ultimately resulting in qualified leads.
In addition to very strong testimonials from our clients, we are proud to report no unresolved customer complaints to the Better Business Bureau in 19 years. Can other call centers even report they have been in business as long and most likely do not belong to any organizations that regulate their conduct.
We hire mature, experienced, knowledgeable, friendly and results orientated people that typically have worked several years with us as consistent performers. We compensate them well above the industry average, up to a base pay of $35 per hour whereas a typical call center will pay a base pay of $8 to $12 per hour.
We are bound by a very strong Code of Ethics and Code of Performance. View our Code of Performance here.
We provide results guarantees and our fees are tied to the results of all projects we undertake.
We do not outsource any of our operations offshore.
We decide which clients we take on. We do not undertake projects that we feel are not going to be "win win" scenarios. If we think a particular project is not going to have the results our clients are looking for we choose not to undertake that project. Our reputation is more important than a short term contract.


12. Does LGI give back to the community?

Yes. We are proud to financially support the BC Coalition of People with Disabilities specifically we sponsor The Kids on the Block (KOTB) program. KOTB is an acclaimed puppetry program that uses education and understanding to help children overcome attitudinal barriers towards people with various disabilities. The program is available to elementary school children as well as colleges and universities with Special Education programs. They also perform at various conferences hosted by other community/disability organizations for their memberships and guests.