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How to “Pitch’ Your Pitch

Here’s a nifty little way to position your presentation and your close: tell your client that you’re going to pitch them before you pitch them. Much like a batter in baseball who is awaiting a pitch, your client knows your pitch is going to come at some point. The trick is to make it easier for the client (and yourself) by giving your client a ‘verbal wind up’ so they…

Posted in: Cold Calling & Lead Generation & Telemarketing

10 Easy Ways to Instantly Improve Your Cold Call Opening Statement

Without a doubt the opening statement is the most critical part of a cold call. If you don’t grab the prospect’s interest at this point, you really don’t have to worry about the rest of the call, do you? Here are 10 ways to make your opening statement better, more effective and more successful at getting your prospect to listen and to engage. Script your opening statement. Yes, SCRIPT it….

Posted in: Cold Calling & Lead Generation